Pricing & Profitability
Pricing your laser creations isn’t just about covering your costs—it’s about valuing your time, creativity, and skill while setting your business up for long-term success.
In this module we’ll dive into the financial foundations every maker needs to know to confidently price products and actually make a profit—not just a sale.
Here’s what you’ll learn:
Cost Breakdown Basics: Learn how to calculate the true cost of each product, including materials, machine time, software, labor, packaging, and overhead.
Value-Based Pricing: Go beyond the numbers and explore how to price based on perceived value, uniqueness, customization, and brand positioning.
Profit Margins & Markups: Understand the difference between margin and markup, and how to apply them for healthy, scalable profits.
Tiered Pricing & Bundles: Discover strategies for offering product variations, upsells, and bundles to increase your average order value.
Digital vs. Physical Products: Explore pricing models for selling digital design files vs. tangible goods, and how to balance passive income with production-based sales.
Avoiding Common Pitfalls: Learn why underpricing can hurt your business and how to confidently stand behind your value without racing to the bottom.
By the end of this module, you’ll have a clear, repeatable method for pricing your products with intention—and profit. Let’s make sure your creativity doesn’t just pay off—it pays well.
